Archive for February, 2008

the dutch songbook

Saturday, February 23rd, 2008

showOdiogoReadNowButton (”20239″, “the dutch songbook”, “224″, 290, 55);

showInitialOdiogoReadNowFrame (”20239″, “224″, 290, 0);

I was incredibly moved, yesterday, when Aat started singing “Manuela” to me, as he read out one of his comments on the marketingfacts blog. Anyway, this triggered a session of a few hours on youtube, assembling what I feel to be the quintessential “dutch [...]

*ben* nostalgisch (brand nostalgia)

Tuesday, February 19th, 2008

showOdiogoReadNowButton (”20239″, “*ben* nostalgisch (brand nostalgia)”, “223″, 290, 55);

showInitialOdiogoReadNowFrame (”20239″, “223″, 290, 0);

Fans of Kessels Kramers’ campaigns, rejoice! BEN is back. BEN was the brand name of a mobile operator that started offering services in the late 1990s. The mobile telephony landscape at that time was carved up between an incumbent (KPN) and its challenger [...]